Privacy policy

Consent, Art. 6 para. 1 lit. a DSGVO
If we ask you before your visit to our website to be allowed to set certain cookies on your terminal device and you consent to this, the legal basis is to be seen in the consent you have given. In the context of the consent, we inform you about which cookies we set in detail. If you do not give this consent, we will only set the so-called technically necessary cookies that are required for the proper operation of our Internet pages and their display in your browser. If you have consented to the setting of cookies, you have the option to revoke your consent at any time.

STRATO

Service provider: STRATO AG, Pascalstr. 10, 10587 Berlin
Website: https://www.strato.de/hosting/
Privacy Policy: https://www.strato.de/datenschutz/

STRATO homepage construction kit

Service provider: STRATO AG, Pascalstr. 10, 10587 Berlin
Website: https://www.strato.de/homepage-baukasten/
Privacy Policy: https://www.strato.de/datenschutz/

Contact

If you contact us via e-mail, social media, telephone, fax, post, our contact form or otherwise and in doing so provide us with personal data such as your name, telephone number or e-mail address or give us further details about yourself or your request, we will process this data in order to respond to your enquiry within the framework of the pre-contractual or contractual relationship existing between us.

Data concerned:

• Inventory data (e.g. names, addresses)
• Contact details (e.g. e-mail address, telephone number, postal address)
• Content data (texts, photos, videos)
• Contract data (e.g. subject matter of the contract, duration of the contract)

Persons Concerned: Interested parties, customers, business and contractual partners

Processing Purpose: Communication as well as answering contact inquiries, office and organizational procedures

Legal basis: Contract fulfilment and pre-contractual enquiries, Art. 6 para. 1 lit. b DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO

WOO COMMERCE

Service Provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA
Website: https://woocommerce.com/#
Privacy Policy: https://automattic.com/privacy/

Payment service provider

In accordance with our legal obligations or because of our legitimate interests in efficient, secure and customer-oriented payment processing, persons who have concluded a contract or other legal relationship with us may use banks and credit institutions as well as other payment service providers for payment. The payment service providers offered by us process inventory data in this context, including name, address or bank data such as account/credit card number, passwords, TANs, verification numbers as well as information on the concluded contract and information on the recipient of the payment.

The data collected in this context is necessary to enable the payment service provider to process the payment. Only the payment service provider commissioned by us collects and processes this personal information. At no time do we receive information about your account or credit card details. We are informed by our payment service provider whether our customer's payment has been received or not. It is possible that our payment service providers forward the data of our customers to credit information files in order to be able to check the identity and creditworthiness of the payer. In this respect, we refer to the data protection declaration and general terms and conditions (GTC) of our payment service providers.

The terms and conditions and data protection provisions of the respective payment service provider apply. You will find this information on the website of the service provider concerned or in the transaction application. For further information and for the assertion of your rights regarding revocation and information, we refer to the provisions of the respective service provider.

Data concerned:

• Inventory data (e.g. name, address),
• User data (e.g. Internet pages visited, interest in certain topics, times of access),
• Payment data (e.g. bank details, invoices, payment history),
• Transaction data (e.g. term, customer category, subject matter of the contract),
• Communication and metadata (e.g. IP address, information about the device or computer system)

Processing Purpose: Effective, secure and customer-oriented payment offers (service) as well as processing of payments according to contractual agreement

Legal basis: Contract fulfilment and fulfilment of pre-contractual requests, Art. 6 para. 1 lit. b DSGVO, legitimate interests, Art. 6 para. 1 lit. f DSGVO

Revocation options: You may revoke your consent to the use of personal data at any time vis-à-vis the respective payment service provider. Despite revocation, the payment service provider may still be entitled to process, use and transmit the personal data that is absolutely necessary for contractual payment processing. With regard to the storage and timely deletion of personal data, we refer to the respective data protection provisions of the payment service provider.

We use the following payment service providers:

Evaluation seal

In order to give you a first impression of the quality of our offers and services, we display a selection of ratings from our customers and the overall rating formed from all ratings via the rating seal (also called rating widget) integrated on our website. If you click on the widget, you will be redirected to the website of the respective provider. There you can call up all reviews of our offer. In addition, you have the possibility to rate us there.

The seal of the provider integrated on our Internet pages is played out via an interface from the server of the respective provider. For this purpose, when you visit our website, a data connection is established to the provider's server. In this way, the provider receives certain data that is required to play out the content of the widget to your browser. This includes the IP address assigned to you and other access data.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address).

Persons Concerned: Customers, users of our Internet presence

Processing Purpose: Obtaining customer feedback, as well as marketing based on interests and behaviour

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO

We use the following rating seals:

trusted shops

Service provider: Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany
Website: https://business.trustedshops.de/
Privacy Policy: https://business.trustedshops.de/impressum#datenschutz

Online advertising

We use services to display internet advertising. Through the services used by us, certain user data is collected by a cookie or pixel. This includes, in particular, the information from which website you have accessed our website (so-called referrer), which pages of our website you have accessed, how long you have visited our pages and which interactions you have carried out there. In addition, data on the browser and computer system you use and the type of device are collected. In addition, demographic information such as age or gender can be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider. In order to collect and store this data, the respective service places a cookie or a so-called counting pixel on the end device used by you, with which the IP address assigned to you is also collected. However, this is shortened using a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. In principle, no clear data such as names or e-mail addresses are stored when using the respective service. This is only the case if you are a member of a social network that offers one of the services listed below and merges your profile with the aforementioned data material.

The data is evaluated by the service used by us to produce a report with statistical statements about the number of visitors generated by the advertising and the success of the advertising measure. The reports show, among other things, the total number of users who were redirected to our website via our ads. In addition, the reports contain information on the end devices and browsers of the users, at which locations the users were located, at which times the advertisement was clicked. However, the reports do not contain any information that would personally identify you as a user of our site.

We would like to point out that, depending on the location of the service provider, the data collected via the service may be transferred and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may not be possible or may be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address)

Persons Concerned: Users of our online offers

Processing Purpose: Reach measurement, campaign success monitoring, remarketing as well as interest and behaviour-based marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a DSGVO. Furthermore, we use the respective service on the basis of our legitimate interest in directing visitor flows to our website, to analyse these visitor flows in order to be able to continuously improve the functions, offers and the user experience, Art. 6 (1) f DSGVO.

We use the following service providers for online advertising:

Facebook pixel

Service Provider: Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA
Headquarters in Europe: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Website: https://www.facebook.com
Privacy Policy: https://www.facebook.com/about/privacy
Opt-out option: https://www.facebook.com/settings?tab=ads

Advertising by e-mail, post or telephone

We process personal data for our promotional communications by email, post or telephone. You can object to receiving our advertising measures at any time or revoke the previously given consent to receive our advertising communication at any time. In order to be able to prove in case of doubt that your consent was given even after your objection or revocation, we may store your data for up to 4 years after your objection/revocation. We will not use your data for any further purposes after your objection/revocation. If you want us to delete your data before then, we will do so after you have confirmed that you originally gave us consent.

Data concerned:

• Contact details (e.g. e-mail, telephone number, postal address)
• Inventory data (e.g. names, addresses)

Persons Concerned: Communication partner

Processing Purpose: Direct advertising measures (marketing) by e-mail, post or telephone

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO

Affiliate programs and affiliate links

We use affiliate links and/or other types of affiliate references on our website, for example in the form of search masks, widgets or discount codes. These links and references lead you to offers and services of third-party providers. If you click on one of these links or make use of one of these offers, we will receive a commission or other benefit from the respective third-party provider.

In order for us to receive our commission, the relevant third-party providers must be informed that you have used an affiliate link on our website. To do this, the affiliate links used must be tracked and attributed to the respective business transactions or other actions taken, such as purchases. This process is necessary in order to settle our commission with the third party provider. The data we collect as part of this process is stored until final settlement.

In order to ensure a correlation between the affiliate link, the business transaction and you as the user, certain details may be added to the affiliate links we use. This information can be stored in the link itself or in a cookie. This information may include the source Internet page (referrer), the online identification code of our Internet presence, an online identification code of the respective offer, the type of affiliate link used, the type of offer, an online identification code of the respective user and the time of use of the link.

Data concerned:

• Usage data (e.g. previously visited websites, usage times, interest in content),
• Transaction data (e.g. term, customer category, subject matter of the contract),
• Communication and metadata (e.g. IP address, information about the device or computer system)

Processing Purpose: Recording which affiliate links, embedded on our website, were used by our visitors

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, contract performance and pre-contractual requests, Art. 6 para. 1 lit. b DSGVO, legitimate interest, Art. 6 para. 1 lit. f DSGVO

Revocation options: It is possible to deactivate interest-based advertising by clicking on the following link http://www.aboutads.info/choices. Furthermore, you can prevent the storage of cookies by setting this in your browser. Cookies that have already been set can be deleted by you at any time.

We use the following affiliate service providers:

Web analysis and statistics

In order to record and statistically evaluate the flow of visitors to our website, we use web analysis services. Such services collect, among other things, data about the website from which you have accessed our website (so-called referrer), which pages of our website you have accessed, how long you have visited our pages and which interactions you have carried out there. In addition, data on the browser and computer system you use and the type of device are collected. In addition, demographic information such as age or gender can be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider.

In order to collect and store this data, the web analysis service we use usually sets a cookie on the terminal device you use, which also collects the IP address assigned to you. However, this is shortened using a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. In addition, no clear data such as names or e-mail addresses are stored. Neither we nor the service we use know the identity of visitors to our website.

We would like to point out that, depending on the country of domicile of the service provider mentioned below, the data collected via the service may be transferred and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may not be possible or may be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address).

Persons Concerned: Users of our online offers

Processing Purpose: Reach measurement, campaign success monitoring, remarketing as well as interest and behaviour-based marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a DSGVO. In addition, we use the respective service on the basis of our legitimate interest to analyze the flow of visitors to our website in order to be able to continuously improve the functions, offers and the user experience, Art. 6 para. 1 lit. f DSGVO.

We use the following web analytics services:

The third party plugins we use

We have embedded plugins in the form of "social media buttons" of the providers we use on our website. You can identify which plugin belongs to which provider by the respective logo with which the plugin is marked. If you call up a page of our online presence on which such a plug-in is implemented, a connection is automatically established with the respective provider of the plug-in between your browser and the servers of the provider and a cookie is set by the provider on the end device used by you. A data transmission can also take place even if you do not have an account with the respective operator of the social network or have an account there but are not logged in at the time of visiting our website. In addition, data is transmitted to the provider as a result of further interactions with the respective social plugin (e.g. clicking the "Like" button on Facebook, re-tweet button on Twitter).

We would like to point out that, depending on the country in which the service provider named below is based, the data named in more detail below may be transferred to and processed on servers outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will not be possible or will be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address)

Persons Concerned: Users of our website

Processing Purpose: Playing out our Internet pages, offering content, guaranteeing the operation of our Internet pages

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a DSGVO, legitimate interests, Art. 6 para. 1 lit. f DSGVO

We use the following plugins:

Our online presence on social networks

We operate online presences within the social networks listed below. If you visit one of these presences, the data listed in more detail below will be collected and processed by the respective provider. As a rule, this data is collected for advertising and market research purposes and usage profiles are created. In the usage profiles, data can be stored regardless of the device you use. This is particularly the case if you are a member of the respective platform and logged in to it. The usage profiles can be used by the providers to play interest-based advertising to you. You have a right of revocation against the creation of user profiles. To exercise this right, you must contact the respective provider.

If you have an account with one of the providers listed below and are logged in there when visiting our website, the respective provider may collect data about your usage behaviour on our website. To prevent such a linking of your data, you can log out of the provider's service before visiting our site.

For what purpose and to what extent data is collected by the provider, you can see the respective, in the following communicated, privacy statements of the providers.

We would like to point out that, depending on the country of domicile of the provider mentioned below, the data collected via its platform may be transferred and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will not be possible or will be difficult.

Data concerned:

• Inventory and contact data (e.g. name, address, telephone number, e-mail address)
• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address).

Processing Purpose: Communication and marketing, tracking and analysis of user behaviour

Legal basis: Consent, Art. 6 para. 1 lit. a DSGVO, legitimate interests Art. 6 para. 1 lit. f DSGVO

Possibilities of objection: We refer to the following linked information of the providers regarding the respective objection options (opt-out).

We maintain online presences on the following social networks:

Content services

We use certain services in order to be able to display certain content or graphics (videos, images, music, fonts, maps) via our website. In doing so, the services we use process the IP address assigned to you at the time of your visit to our Internet pages, as this is the only way that the respective content can be displayed in the browser you are using. In addition, the providers of these services may place further cookies on your terminal device, which are used to collect information about your usage behaviour, your interests, the device and browser you are using, as well as the time and duration of your session. The providers regularly use this data for analysis, statistical and marketing purposes. In addition, this information may also be combined with information from other sources. This applies in particular if you yourself maintain an account with the service provider and are logged in there at the time of the session.

We would like to point out that, depending on the country in which the service provider named below is based, the data named in more detail below may be transferred to and processed on servers outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will not be possible or will be difficult.

Data concerned:

• Usage data (e.g. access times, web pages clicked on)
• Communication data (e.g. information about the device used, IP address)

Persons Concerned: Users of our website

Processing Purpose: Playing out our Internet pages, offering content, guaranteeing the operation of our Internet pages

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a DSGVO, legitimate interests, Art. 6 para. 1 lit. f DSGVO

We use the following content services:

fonts.com

With fonts.com we can integrate fonts (web fonts) into the design of our website and display them correctly in your browser when viewing our internet pages. When you access one of our web pages, fonts.com collects the project identification number of the web font (anonymized) as well as the URL of our web page. This enables fonts.com to identify us as the licensee and the font we have licensed.

Service Provider: Monotype Imaging Inc., 600 Unicorn Park Dr, Woburn, MA 01801, USA
Registered office in the EU: Monotype GmbH, Werner-Reimers-Str. 2-4, 61352 Bad Homburg, Germany
Website: https://www.myfonts.com/
Privacy Policy: https://www.myfonts.com/legal/website-use-privacy-policy

Vimeo

We use Vimeo components on this website to embed videos on our website so that they can be played via your internet browser when you visit our website. This process requires that Vimeo processes the IP address assigned to you, as without this the content could not be sent to the browser. Vimeo recognizes when you visit one of our pages on which we have embedded a Vimeo video, provided you are logged in to Vimeo. This information is transmitted to Vimeo even if you do not click on the Vimeo video. Vimeo collects this information and assigns it to your Vimeo account.

Service Provider: Vimeo LLC, 555 West 18th Street, New York 10011, USA
Website: https://vimeo.com/de/
Privacy Policy: https://vimeo.com/privacy